Infographic Design

Duration

8 – 10 Hours

Format

Online Self-Paced

Level

Introductory/Intermediate

Certification

University of Leeds Certificate

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£ 149

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Upskilling your team? Enquire about group discounts

Learn how to transform complex data into clear, engaging and memorable infographics.

Infographics offer an effective way to present complex data in a format that is easier to understand and remember. Whether you work in marketing, communications, business, education or design, knowing how to turn data into compelling visuals can help you communicate key information more effectively.

This course provides a practical introduction to the core principles of infographic design, exploring why infographics are powerful communication tools and what makes them effective. You’ll also learn how to measure your infographics’ success and how design choices can influence audience engagement.

What Does the Course Cover?

Open

The purpose, benefits, and applications of infographics across different contexts and industries.
How to transform complex written information and data into clear, engaging and compelling visual content.
The 20 key principles of effective infographic design and how to apply them.
How typography, colour, layout, imagery, icons and data visualisation work together to communicate information effectively.
Methods for structuring and presenting information to improve clarity, engagement and audience understanding.
How to select appropriate visual formats and design approaches for different types of information and audiences.
Methods for testing, evaluating and refining infographics to improve their effectiveness.

What Skills Will You Gain?

Open

A strong understanding of infographic design principles and how to apply them to create clear, engaging, and visually effective designs.
The ability to transform written information, data and complex ideas into concise and compelling infographic content.
Greater confidence in using layout, colour, typography, imagery and visual hierarchy to present information clearly.
Improved skills in evaluating and testing infographic designs to identify strengths and areas for improvement.
Knowledge of how to measure infographic performance and use feedback and engagement data to inform future designs.
Practical skills to create audience-focused infographics that make complex information easier to understand and engage with.

Who Is This Course For?

Open

No prior knowledge is required. This course suits beginners and professionals who want to improve their visual communication and data presentation.

Professionals in communications, marketing, advertising, media, administration, HR or project management.
Individuals interested in design or looking to improve their design skills
Anyone involved in data visualisation or seeking to improve how they present information.

As a globally recognised university with a strong reputation for research, innovation and teaching excellence, the University of Leeds combines academic expertise with a focus on real-world impact.

With established expertise in design and communication, the University research how information is designed, communicated and understood, providing valuable insight into how people engage with information and supporting contemporary skills in visual communication and information design.

Dr. Matthew Baxter

Lecturer in Information and Communication Design

Dr Matthew Baxter’s work applies design theory and visual communication approaches to improve the clarity, accessibility and effectiveness of information. His research focuses on communicating health-related information through innovative graphics and information design approaches.

His work includes developing public health infographics, instructional materials, surgery preparation resources and medication guidance. He collaborates with academic and industry partners on projects including the NIHR-funded Recover Together initiative, which aims to improve recovery after bowel cancer surgery, and works with Luto to optimise Information for Use medication leaflets. Through his teaching and research, he applies information and communication design to practical challenges within healthcare and beyond.